2011年9月15日星期四

Currently quality are own-brand "shortcuts"

Accompanied by a policy for the better of the 2009, 2010, independent brand in the past two years can be described as barbaric, can do to advance in the market. Annual sales target of 400,000 and 500,000 abound, and even optimistic vision of 600,000 and 800,000 vehicles, but still also raised the Grand objective of China's sales within 5 years.

But entered in 2011, brand is to say better, one hand just heard Chery Automobile to overhaul internal structure, other hand aware of BYD big layoffs, there many brands of high flowing replaced, not reaching surface natural reason is market performance, deep reason behind this are independent brands of winter came.

Now is not the most cold in winter time

Independent brand of winter coming, it's not a word "Wolf", but indeed reflected in the market. Start of 2011, as a number of car consumption policy exits, independent brand soon felt the pressure of market competition, while in the first half ended, brand's market share has fallen by 2.96%. And then just let their own brand in the first half felt the breath of winter, even in the case of markets as a whole, pace of decline in brand is still not blocked. Steam data in statistics, August brand market fell 2.86%, rates fell in 3.96% and January-August brand share representing a drop 3.18%.

Fact is just brand felt the winter atmosphere, hadn't really come in winter because external environments are becoming tougher.Car MP3 For FM92 2G
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